September 2024 | Accenture
description
Responsible for the editorial design of a final research report focused on superfood - based product development. My role went beyond graphic design because I collaborated as a strategic consultant throughout the process. We developed an innovation pipeline for (Client), creating product concepts with validated functional benefits for three distinct consumer segments.
Responsible for the editorial design of a final research report focused on superfood - based product development. My role went beyond graphic design because I collaborated as a strategic consultant throughout the process. We developed an innovation pipeline for (Client), creating product concepts with validated functional benefits for three distinct consumer segments.
goal
To design a compelling and informative report that clearly communicates research insights and product opportunities. At the same time, co-develop innovative product concepts that are evidencebasad, aligned with market needs, and adequate for the business to implement.
To design a compelling and informative report that clearly communicates research insights and product opportunities. At the same time, co-develop innovative product concepts that are evidencebasad, aligned with market needs, and adequate for the business to implement.
challenge
Making technical research and consumer data accessible, engaging and easy to digest for stakeholders. Designing with three distinct target segments in mind required a different approach to layout. Close coordination between internal team and stakeholders to align expectations and business analysis.
Making technical research and consumer data accessible, engaging and easy to digest for stakeholders. Designing with three distinct target segments in mind required a different approach to layout. Close coordination between internal team and stakeholders to align expectations and business analysis.
As part of my work at Accenture, I am subject to strict confidentiality and non-disclosure obligations. The projects presented here have been carefully sanitized to remove any sensitive or proprietary information and have been modified solely for the purpose of showcasing my design capabilities.
