April 2022 | Accenture
description
In several projects across different industries, I created customer journey maps to help clients understand better their users, internal processes and service flows. These were used to map out key touchpoint, pain points, and uncover gaps or inefficiencies within the business.
In several projects across different industries, I created customer journey maps to help clients understand better their users, internal processes and service flows. These were used to map out key touchpoint, pain points, and uncover gaps or inefficiencies within the business.
goal
Provide clients with a clear, user-centered view of their service or product experience. The journey maps served as strategic tool to align teams, prioritize improvements, and guide future design and business decisions.
Provide clients with a clear, user-centered view of their service or product experience. The journey maps served as strategic tool to align teams, prioritize improvements, and guide future design and business decisions.
challenge
Each client had different needs, industries, and level of customer understanding, which required adapting methods and facilitating collaboration with stakeholders. I had to balance detail and clarity by creating maps that were thorough yet digestible for different product, tech, and business teams.
Each client had different needs, industries, and level of customer understanding, which required adapting methods and facilitating collaboration with stakeholders. I had to balance detail and clarity by creating maps that were thorough yet digestible for different product, tech, and business teams.
As part of my work at Accenture, I am subject to strict confidentiality and non-disclosure obligations. The projects presented here have been carefully sanitized to remove any sensitive or proprietary information and have been modified solely for the purpose of showcasing my design capabilities.
